“It becomes obvious why novice users, people who’ve never smoked before, find it easy to try Juul,” said David Peyton, a professor of chemistry at Portland State University who worked on the study, published in the journal Tobacco Control.
The formulation of Juul’s nicotine aerosol was designed to make it far easier for users to inhale larger quantities of nicotine without gagging, gasping or coughing – or even noticing. The nicotine formula used by controversial e-cigarette maker Juul Labs Inc is nearly identical to the flavour and addictive profile of Altria Group Inc’s highly successful Marlboro cigarette brand, new research suggests.Ī study released on Tuesday from researchers at Portland State University in Oregon helps to explain why a growing number of young people who never smoked cigarettes have become regular users of Juul vaping devices.
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